Events

BOSS UNVEILS, SINGAPORE

Last week, the HB Singapore team hosted the first of two reopening events for the newly designed BOSS Store at the Marina Bay Sands. Guests from the worlds of fashion, media as well as business partners and local celebrities were invited to an exclusive reception that included a Q&A session with recently announced local BOSS brand ambassador Joseph Schooling and actor Sebastian Stan. Following this, actor Chris Hemsworth attended the second store event.

In celebration of the reopening, around 1,000 guests were invited to a BOSS Mens- and Womenswear fashion show presenting the Fall/Winter 2018 collection. Among local celebrities like Pierre Png, and Andrea De Cruz, international renowned actors Chris Hemsworth and Sebastian Stan enjoyed the presentation from the front row. The show finale included the official launch of the local BOSS campaign, starring Joseph Schooling. At the after-party, model Park Soo Joo and Swedish DJ Mike Perry filled the air with a DJ set.