K-Pop artist to be featured in the brand’s Holiday 2024 campaign
Tory Burch is pleased to announce that K-Pop artist Song Yuqi will be its brand ambassador for handbags and shoes. The partnership begins with the launch of the brand’s Holiday 2024 campaign, shot in Los Angeles, and will include multiple touchpoints across editorial, social media, events and more. The Holiday campaign depicts a road trip and features a video set to Yuqi’s solo single “Radio (Dum-Dum)”.
Yuqi is an extraordinary artist and an inspiration to women globally. As a multi-talented singer, songwriter, dancer and producer, she has established her own unique voice and sense of style that I admire.
A multi-talented artist, Yuqi is a singer-songwriter, dancer and record producer. She is also a member of the K-Pop girl group (G)I-DLE. She attended the Tory Burch Spring/Summer 2025 runway show in New York as well as the brand’s recent events in Hong Kong and Seoul; immediately following this announcement, she will make a personal appearance at the brand’s new store opening event at Shibuya Scramble in Tokyo.
