At Tam Son, we consider protecting your privacy not only a legal requirement but also a crucial part of your opinion with us. With an absolute commitment to comply with legal standards of privacy, this Privacy Policy is developed for all customers and users of Tam Son’s website – owned and operated by Joint Stock Company Tam Son International (referred to as Tam Son). This Privacy Policy offers comprehensive insights into how Tam Son (“We”) and other affiliated companies within the Openasia Group (“Group”) collect, store, and process personal data from customers (“Customers”, “You”) or website users (“Users”) through various methods to provide Tam Son Services.


  1. By thoroughly read and review this Policy before using our website or sharing any personal data, customers can gain insight into how Tam Son manages the collected personal data. Furthermore, we firmly believe that raising awareness about the storage, processing, and safeguarding of your data leads to a superior experience with us.
  2. This Policy aims to ensure that your personal data is protected and used optimally, and to provide you with detailed information about your privacy and choices.
  3. This Privacy Policy is an integral part of the website Terms and Conditions of Use. By continuing to use this website, you acknowledge that you have read, comprehended, and agree with all terms and conditions specified on the website.
  4. Tam Son does not retain or handle personal information of individuals under 16 years old. Any online orders or account creations involving those under 16 must be assisted by Parent or Guardian. It is crucial to supervise and prohibit the sharing of personal details of children under 16 with us. If Parent or Guardian provides such information, it implies automatic consent on behalf of the child. We are not liable for any issues arising from individuals under 16 fail to comply with our terms.

III, How do we collect your personal data?

Your personal data will be gathered by Tam Son via the following forms:
  1. Data directly collected:
    • Customer Information Card: When making purchases from Tam Son affiliated stores, our Staffs might require you to fill out this form.
    • Tam Son’s Public Events: We also collect information from public events organized or attended by us, which may include exhibitions, workshops, brand launches, or openings that you participate in.
    • Online Platforms: When you provide order information through online platforms or engage in online transactions with us, such as on Facebook, Shopee, Tiki, Lazada, or websites managed directly by Tam Son, it applies specifically as follows:
    • When you register and/or use our services, or register an account with us;
    • When you submit any form, including application or other forms relating to any of our products and services, whether online or otherwise;
    • When you enter into any agreement or provide documents or other information in connection with your interaction with us, or when you purchase or use our products and services;
    • When you interact with us, such as through phone calls (which may be recorded), letters, faxes, face-to-face meetings, social media platforms and emails;
    • When you interact with us via the website. This includes through cookies that we may deploy when you interact with our website;
    • When you make transactions on our website;
    • When you provide feedback or submit a complaint to us;
    • When you submit your personal data to us for any reason; and/or
    • When you perform other activities on our platform.
  2. Data indirectly collected:
    • Online Surveys: We may organize online surveys in order to collect feedback from customers about products, services, or shopping experiences.
    • Landing Pages on relevant websites or social media platforms: By completing the registration form to receive coupons, offers, etc.
    • Various organizations or entities associate with Us to provide incentives to Customers.
The above cases are not intended to be an exhaustive list of cases and only provide some common cases of when your personal data may be collected.By using the two methods mentioned above, your data will be transmitted to Tam Son’s server and used for the purposes, timelines, and adherence to the regulations outlined below. Prior to sharing your information with us, we urge you to read the details carefully and confirm your agreement with these terms.

IV, What data do we collect and why do we collect that data?

The personal data you provide is primarily utilized to enhance your shopping experience and enjoy the benefits of the Tam Son Loyalty Program – “Elite Club”. We acknowledge the significance of personal data privacy and assure you that we are dedicated to not selling or sharing your data with any third parties. As follows:

Categories of Personal Data We Collect Purposes for Collection and Use of Your Personal Data

Personal Data

  • Identification data: Honorific; Surname, middle name and first name; Sex; Nationality
  • Address: Mailing/delivery address; Email address; Phone number
  • Tam Son Elite Club program account information: Username and password.
  • Other personal data: Date of birth, hobbies, marital status, anniversaries,...
  • Purchase, delivery, service, warranty and refund management;
  • Personalize your experience with us, including sending you promotional communications;
  • Provide incentives within the "Tam Son Elite Club" Loyalty Program;
  • Manage events you have registered for and/or participated in;
  • Provide you with customer service, including responding to your inquiries, fulfilling and verifying requests made in accordance this Privacy Policy.
  • Contact and support Customer Care and improve service quality

Purchasing (Commercial) Data

  • Shopping history at Tam Son stores: Detailed data about orders; Product profile; Services purchased or reviewed;
  • Size and alteration data;
  • Health-related data regarding reactions from using cosmetic products;
  • Shopping history or other consumer trends.
  • Monitor and enhance the customer shopping experience;
  • Send notifications about advertisements, offers based on spending patterns and preferences;
  • Monitor product and service quality; improve and minimize product defects;
  • Analyze data and adjust corresponding business strategies, provide products and services tailored to changing customer needs;
  • Evaluate the effectiveness of marketing and advertising efforts.

Other Database

  • IP address;
  • Details about how you use the Website's Services, such as search queries;
  • Device incident data like errors, system activities, hardware settings, browser type, browser language, date and time, and referring URL.
  • Protect the website's system and data related to Tam Son from intrusions;
  • Analyze user interactions with the website, enhance user experience, optimize content, and provide valuable data for website development;
  • Assist in identifying and resolving customer issues promptly.
In addition to the data and purposes mentioned above, We may collect personal data for other purposes and notify you of such purposes before collecting. Your agreement to provide your personal data to us is considered your consent to our previously announced collection purposes.In addition, should you provide personal data about another individual to us, it is your sole responsibility to ensure that you have the authorization to disclose this data with us and that the concerned person has given consent for such disclosure, enabling us to utilize the provided data in accordance with the objectives outlined in this Privacy Policy. Tam Son shall possess complete authority to employ this data for the aforementioned purposes.We are committed to safeguarding your personal data and using it exclusively for the purposes mentioned above. Nevertheless, there are exceptional circumstances in which we deem it necessary to utilize your personal data:
  • Enforcement of Policy: In the event we determine there has been a violation of the Privacy Policy or other agreements, we may use personal data to enforce our rights.
  • Compliance with Law: We are committed to complying with all laws, regulations, and court requests. This may include subpoenas or the provision of personal data to authorities upon their request.
 When using your personal data in certain circumstances, it is to ensure our actions comply with legal requirements and adhere to all applicable rules and laws.Your provision of your personal data is completely voluntary. You have the right to lodge complaints with the relevant authorities if Tam Son misuses your personal data for purposes other than those stated above. However, in the event you provide incorrect information, whether intentionally or unintentionally, you are not entitled to file a complaint.Concerning payment-related data, Tam Son solely collects certain data on the cardholder’s name. Additional information such as the card number, expiry date, CVV code, and other payment particulars will be handled and protected by the banks or payment gateways involved in your payment transactions. Tam Son does not possess the authorization to access or retain this data. If you have any security concerns regarding your card information, kindly contact your bank directly and consult their Privacy Policy for further information.

V, Where do we store your personal data and how do we protect such data?

Your personal data is securely stored in Tam Son’s Customer Relationship Management system, with a firm commitment to confidentiality and protection. To uphold the privacy and security of your data, we implement the following measures:
  1. System Security: Customer personal data is housed in secure systems and servers, safeguarded by advanced technological security protocols. Utilizing encryption and data protection measures, we uphold integrity and security. Our systems undergo regular updates and fortifications to thwart unauthorized access or breaches, ensuring the utmost protection of personal data.
  2. Access Management: We only authorize Tam Son staff members with the appropriate credentials to access your personal data for purposes outlined in Section IV within the scope of their job responsibilities.
  3. Employee Training: Our staff members undergo training on safeguarding personal data and adhering to data security regulations. We assure that they thoroughly understand the importance of securing our customers’ personal data.
  4. Legal Compliance: We adhere to all regulations and laws pertaining to the protection of personal data.
 Customer personal data may be transferred, stored, used, and processed across our corporate subsidiaries. Customers acknowledge and consent to this internal transfer of their personal data in order to achieve the goals specified in this Privacy Policy, unrestricted by national boundaries and according to legal regulations.

VI, For how long do we keep your personal data?

Data will be retained for the stated purposes until you request Tam Son to delete it. In all remaining cases, members’ personal data will remain confidential on our servers.

You are unable to deactivate your personal account. If you wish to request the deletion of your personal data, you can reach out to any Tam Son-owned store or use the following contact methods:

  • Email: [email protected]
  • Phone number: 096 280 6664 (Available: Monday – Friday | 9:00 – 17:00)


We will assist you throughout this process and ensure the privacy and security of your personal data.

Once the cancellation request is made, your personal data will be removed from our internal Customer Relationship Management system within 72 business hours of receiving the request. Please note that upon successful cancellation, you will no longer have accesses to any privileges from Tam Son (including but not limited to discounts, event participation, priority customer service, etc.).

VII, Who has access to your personal data?

  1. The entity responsible for data management is:Tam Son International Joint Stock CompanyContact Number: 024 39369757Address: 3r floor, No. 21, Alley 2, Le Van Huu, Pham Dinh Ho Ward, Hai Ba Trung District, Hanoi
  2. Employees within Tam Son’s Office and Store Units have the authority to access fundamental data for customer identity verification. However, only specific departments directly related to the matter are granted permission to access additional personal details, such as detailed purchase history or IP addresses.
  3. Subsidiaries within the Openasia Group, affiliated partners, and third-party entities have authorization to access customer identification data:
    • STS Company – a subsidiary of Openasia: This company specializes in the construction and enhancement of Tam Son’s Customer Relationship Management (CRM) system.
    • Shipping Services: This partner is associated with delivering our products and services to customers.
    • Payment Services: This partner is involved in payment transaction parties, including banks, companies providing payment gateways, and e-wallet services.
    • The Brand Owner of the product that you purchase from us, according to our commitment to the Brand Owner for the purpose of data retention and global customer care.
    • Contractors, agents, service providers and other third parties we engage to support or supplement our business operations. These parties include, but are not limited to, those who provide administrative or other services to us such as postal companies, telecommunications companies, advertising and media partners, information technology companies, e-commerce organizations, and data centers.
    • A third party acquires or receives a transfer or inheritance in the event of a merger, restructuring, reorganization, dissolution or sale or transfer of part or all of Tam Son’s assets, including personal data Tam Son’s data about our users is included in the transferred assets.
    • Other third parties to whom we disclose data to support and partially implement the Purposes specified in Section IV.

Tam Son ensures that employees, staff, stores, and other aforementioned third parties involved in collecting, processing, and providing personal data comprehend its significance and adhere to this Data Security Policy.The disclosure of personal data to third parties will be conducted through contracts, guaranteeing that the data is safeguarded at a level consistent with this Data Security Policy and prevailing laws.

VIII, What rights do you own and on what legal basis?

  1. The legal basis for Tam Son to process your personal data includes:
    • Upon receiving prior consent from you;
    • Compliance with legal obligations as stipulated by the law;
  2. According to prevailing laws, you possess the following specific rights:
    • Right to Access: You have access to all information related to you, including personal data used by Tam Son.
    • Right to Rectification: You have the authority to correct any inaccurate or incomplete basic data related to you. However, it’s essential to thoroughly review your details. Please note that Tam Son is not liable for problems arising from incorrect data, whether unintentional or intentional.
    • Right to Restrict Processing of Personal Data: You can limit the processing of personal data without requiring deletion, following the conditions outlined in current laws.
    • Right to Withdraw Consent : If your personal data processing relies on your prior consent, you have the option to revoke this consent at any moment. However, this action will not impact the legality of previous data processing, particularly concerning data acquired with your consent. Should you choose to withdraw consent, it might affect Tam Son’s ability to deliver comprehensive and high-quality services if the withdrawn data directly influences service provision or quality.
    • Right to complain: You have the full right to lodge a complaint if you discover that Tam Son is using your personal data for purposes other than those specified. Tam Son is committed to investigating, examining, and taking responsibility for any damages you may incur in such cases.
  3. To exercise your rights, you can do so through:
    • Indirect form: You can share your details and concerns via email at [email protected]. Please be assured that we will address your inquiries and process your request within 72 business hours upon receiving the information.
    • Direct form: Only for modifying your personal details like name, age, or address, you can access your personal account on our website/mobile app or seek assistance at any Tam Son-owned store.

IX, How long is this Policy’s duration of validity?

This privacy policy is effective from 30 November 2023 and supersedes Tam Son’s previous privacy policy.We have the right to amend and update the terms of this Privacy Policy. Any changes to our privacy policy will be announced on the Website or by email. Your continued access and use of the Website will be deemed to be your agreement and acceptance of these changes.

X, How can you contact us?

If you have any questions or wish to exercise your rights regarding personal data, including withdrawing consent, requesting access, updating, or deleting data from Tam Son’s internal Customer Relationship Management system, please reach out to any Tam Son store or contact our Customer Service Department via:

Phone number: 096 280 6664 (Available: Monday – Friday | 9:00 – 17:00)

Email: [email protected]


  • Hanoi: 3rd Floor, No. 21, Alley 2, Le Van Huu Street, Pham Dinh Ho Ward, Hai Ba Trung District, Hanoi
  • Ho Chi Minh City: Room 1601, Harbour View Building, 35 Nguyen Hue Street, Ben Nghe Ward, District 1, Ho Chi Minh City.