Effortless in that insatiable and yet indefinable way of Jane Birkin, sexy in the manner of Brigitte Bardot and slick in the schooling of Catherine Deneuve – Sandro is evidence that the myth of French style is real. Founded in 1984 by the brand’s Creative Director Evelyne Chetrite, Sandro is a leading global brand in the accessible luxury market. It is inspired by the modern world and merges with the present to make current trends daring and accessible. Its singularity is due to its ability to constantly seek for the perfect balance between reinvention and authenticity.
Today, Sandro is represented in over 700 point of sales in 39 countries. Despite its expansion, some fundamentals will remain as main values for Sandro. Family, embodied by Evelyne and Ilan. Paris, where the story began and as long-lasting benchmark for effortless chic. Contrast inspired by Evelyne Chetrite’s life philosophy « feet on the ground, but head in the stars ». Sandro is also about tension. Like Evelyne, the Sandro woman is always on the go. This creative tension is rooted in the yearning to make something Beautiful with a capital B and in a strong desire for perfection.
Founder and Creative Director: Evelyne Chetrite
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