Founded in New York in 1984, Marc Jacobs is one of the few fashion houses that has continually reinvented itself without ever losing sight of its identity. In the world of Marc Jacobs, fashion can be elegant one moment and unexpectedly unconventional the next, familiar yet refreshingly new when everyday objects are viewed through a different lens.
From the grunge-infused collections that first defined the designer’s voice to the highly theatrical runway presentations of recent years, Marc Jacobs has never stopped questioning ideas of beauty, perfection, and the way clothing should be worn. It is this relentless creative curiosity that has secured the brand a distinctive place in American fashion for more than four decades, evolving alongside contemporary culture rather than adhering to a fixed formula.
In recent years, Marc Jacobs has continually revisited its archives through collaborations with Anna Sui, Stephen Sprouse, Pat McGrath, NIGO, and Cactus Plant Flea Market. Rather than remaining a repository of nostalgia, the archive serves as a source of inspiration for new interpretations and fresh creative dialogues.
Proportion and silhouette have long been among Marc Jacobs’ favorite areas of experimentation. From exaggerated outerwear and sculptural forms to deliberately amplified details that create unexpected visual impact, the house consistently pushes the boundaries of contemporary design language.
As the brand moves into 2026, that spirit is expressed with a softer touch. Structural experimentation remains at its core, now complemented by designs that feel more connected to everyday life while drawing inspiration from Marc Jacobs’ own creative heritage.
Introduced as part of the Pre-Fall 2026 collection, The Scene Bag signals a new direction in Marc Jacobs’ approach to contemporary handbags: practical and versatile, yet instantly recognizable.
The design features a soft silhouette defined by clean curves and balanced proportions. At its center is an oversized J Marc hardware detail, creating a bold visual signature without compromising the bag’s understated character. The collection has since expanded into a variety of styles and sizes, from shoulder bags and bucket bags to mini versions, offering options that seamlessly adapt to different lifestyles and everyday needs.
First introduced in 2019, The Tote Bag has become one of the most recognizable designs of the modern Marc Jacobs era.
The idea behind the bag stems from a familiar everyday essential: the classic tote designed to carry everything one might need throughout the day. Marc Jacobs preserves that sense of practicality while elevating the design through a structured silhouette, thoughtful material treatments, and the boldly placed logo that has become its signature.
Season after season, The Tote Bag continues to evolve through a wide range of materials and finishes, including leather, denim, jacquard, raffia, sequins, floral motifs, monograms, and other seasonal fabrications. This ongoing reinvention has helped establish it as one of the brand’s most iconic handbag collections.
Offering a different perspective on softness in handbag design, The Sack Bag quickly captured attention when it debuted on the runway in 2022.
Defined by a generously proportioned silhouette, the bag is soft and fluid, largely free from rigid construction. Whether carried by hand or worn over the shoulder, the material naturally forms gentle folds, allowing its shape to evolve with movement.
Over the seasons, The Sack has been reimagined in a variety of sizes, colorways, and materials, from smooth leather and suede to more embellished interpretations. While its surface treatments continue to evolve, the bag’s signature soft silhouette remains constant, helping establish The Sack as one of Marc Jacobs’ most successful designs in recent years.
56 Trang Tien Str,
Hoan Kiem Ward, Hanoi
Opening time: 9:00 – 20:00
Tel: +84 24 32012903
Email: [email protected]
213, Floor 2 – Takashimaya
92-94 Nam Ky Khoi Nghia, Sai Gon Ward, Ho Chi Minh City
Tel: +8428 35358799
Email: [email protected]
No. 21, Alley 2, Le Van Huu Street, Hai Ba Trung Ward, Hanoi, Vietnam
Tel: +84 24 39369757
Fax: +84 24 39369759
123 Le Loi, Ben Thanh Ward, Ho Chi Minh City, Vietnam
Tel: +84 28 39152868
Fax: +84 28 39143768
