Established in 2005, Tam Son serves as a bridge between the elite class in Vietnam and global luxury brands, celebrating creativity and values deeply rooted in craftsmanship. With a reputation built overtime, Tam Son continually expands its brand portfolio, asserting a strong position in the fields of Fashion, Watches & Jewelry, Lifestyle and Beauty. Gradually, Tam Son evolves into a curator of premium experiences, honoring beauty and becoming our customers’ companion to discover inspiration.
After two decades of pioneering in the luxury retail sector in Vietnam, Tam Son is committed to introducing a novel lifestyle approach centered around the concept that life is an art exhibition, with customers as the spectators. As a curator, Tam Son empowers customers to embark on a journey of self-discovery, embracing a fulfilling lifestyle and spreading the inspiration of living beautifully, authentically, and joyfully to the community.
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Tam Son was founded with the mission of connecting the Vietnamese high-end market to the global luxury industry.
Tam Son inaugurated the Galerie Royale store, featuring renowned brands such as Kenzo, Emilio Pucci, Korloff, and La Perla.
Tam Son became the official distributor of Hermès in Vietnam, opening the first store at Sofitel Legend Metropole Hotel Hanoi.
Atelier Haute store opened in Hanoi.
KENZO – the Parisian fashion brand distinguished by its East-West fusion DNA – came to Vietnam with its first store in Hanoi. Also in the same year, the Swiss high-end watch and jewelry brand Chopard arrived in Vietnam with a store meeting global standards, located in Ho Chi Minh City.
Hailing from Denmark, Bang & Olufsen redefines the standards of acoustic enjoyment through a luxury perspective imbued with the philosophy of Hygge. Tam Son has been the distributor of Bang & Olufsen since 2013 until now. Concurrently, the premium fashion brand BOSS joined Tam Son’s brand portfolio, offering Vietnamese fashion enthusiasts a refined and meticulously styled German fashion experience.
Tam Son introduced Bottega Veneta, a brand that embodies the understated core values of the luxury industry, to Vietnam.
Saint Laurent – the renowned French fashion house celebrated for its sensuous and exquisite aesthetics – officially joined Tam Son’s distribution channels. Simultaneously, in the same year, Tam Son introduced the first independent store of the HUGO, bringing youthful and distinctive designs to Vietnamese customers.
Vacheron Constantin, one of the “Holy Trinity” of Swiss watches, partnered with Tam Son and became the first brand from the trio to establish a presence in Vietnam. Additionally, Piaget, renowned for its ultra-thin watches and luxury jewelry, opened its first store in Hanoi.
Patek Philippe, a leading brand in the Swiss watch industry, inaugurated its first store in Hanoi, with the presence of Mr. Thierry Stern, the brand’s president, at the opening ceremony.
French fashion brands Sandro and Maje simultaneously opened stores in Hanoi. Tam Son also began distributing Okaidi Obaibi, a children’s fashion brand, towards the end of the year.
Tam Son welcomed Bernardaud and Marc Jacobs, bringing a fresh perspective to its lifestyle and fashion industries.
Tam Son expanded its brand portfolio with Rimowa, Lancel, Lexon, Alessi, Christofle, and Korean fashion brand acmé de la vie (ADLV).
Diptyque, Tory Burch, Maison Kitsuné, Devialet, Longchamp, and Fairliar joined Tam Son’s distribution channel, further diversifying its offerings.
Tam Son embarked on an exciting brand repositioning journey with a fresh identity and the tagline “Discover inspiration”. This year, Tam Son proudly unveiled Front Row, a top-tier e-commerce hub for fashion and lifestyle, and celebrated being ranked 19th in the medium-sized enterprise sector as the best place to work in Vietnam in the Medium Enterprise category.
No. 21, Alley 2, Le Van Huu Street, Hai Ba Trung Dist., Hanoi, Vietnam
Tel: +84 24 39369757
Fax: +84 24 39369759
16/F, Harbour View Tower, 35 Nguyen Hue, District 1, HCMC, Vietnam
Tel: +84 28 39152868
Fax: +84 28 39143768
