Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvillier, the Swiss Jura. Since 1963, Chopard is owned by the Scheufele family and its headquarters are located in Geneva. Internationally renowned for its watch and jewellery creations, the Group today employs over 2000 people worldwide. The brand is independently developed and vertically integrated, controlls the entire process from design to distribution through 1200 points of sale and more than 160 dedicated boutiques.

Over 30 different crafts are practised in three manufacturing sites with a strong emphasis on in-house training. Chopard has built its reputation on iconic collections such as “Happy Diamonds”, “Happy Sport” and “Mille Miglia” while Chopard’s Haute Horlogerie expertise in fine watchmaking is acknowledged and expressed in the L.U.C collection. The firm is also highly recognized for its high jewellery creations, namely the Red Carpet Collection, the Green Carpet Collection and the exceptional Garden of Kalahari Collection.

Chopard is a faithful partner of the Cannes Film Festival as well as classic racing events, such as the Mille Miglia in Italy and the Grand Prix de Monaco Historique. The Maison is also the official timing partner of Porsche Motorsport.

According to its fundamental values, Chopard launched in 2013 The Journey to Sustainable Luxury: a multi-year programme deepening its engagement in sustainable luxury, by sourcing from businesses that are demonstrably committed to responsible, ethical, social and environmental practices. At Baselworld 2018, the Maison announced its commitment to use 100% ethical gold for its watch and jewellery products.

Founded 1860
Founder: Louis-Ulysse Chopard
At Sonvilier, Switzerland

Happy Diamonds

At the very heart of Chopard’s women’s line, the Happy Diamonds collection is as iconic as it is timeless, with its moving diamonds gently dancing and twirling. Happy Diamonds are a true must have for free-spirited women who like to differentiate themselves.


Beautifully crafted, assembled and decorated by hand, the L.U.C timepieces are an ode to watchmaking elegance. From ultra-thin watches to understated designs, indulge in the collection dedicated to the world of L.U.C.

L'Heure du Diamant

Since the Art Deco period, Chopard has shown its savoir faire in terms of jewelry watchmaking. A fervent admirer of diamonds just like her father, Caroline Scheufele has adorned the finest models in her collections with these precious gems.

Happy Sport

In 1993, capturing the spirit of the age, Caroline Scheufele imagined a sports watch based on a unique and explosive combination: steel and diamonds. Unprecedented boldness: the Happy Sport was born. Faithful to the spirit of the Happy Diamonds that appears on its dial, like prima ballerinas freely swirling between two sapphire crystals, the Happy Sport soon became a figurehead for not only the Maison but also the watchmaking industry as a whole.

Alpine Eagle

Contemporary, refined and assertive, the new sport-chic Alpine Eagle timepiece collection is a contemporary reinterpretation of the St Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele. Crafted from an exclusive, ultra-resistant, light-reflecting metal named Lucent Steel A223 – it beats to the rhythm of a Chronometer-certified movement. Alpine Eagle is dedicated to contemporary eagles, the aspiring men who outperform in their daily lives and whose vision inspires and elevates.

Mille Miglia

Continuing a tradition that the Maison has upheld since 1988, Chopard is the lead sponsor and official timekeeper of the Mille Miglia, Italy’s famous classic car rally. Each year, Chopard’s commitment to this event provides an opportunity for the Maison’s co-president Karl-Friedrich Scheufele to show his passion for motor cars, by taking part in the 1,000 mile endurance races that sees competitors complete a loop from Brescia to Rome and back. And each year, the Maison unveils a new collection of Mille Miglia watches to celebrate what is regularly dubbed the most beautiful race in the world.

Haute Joaillerie

The majestic beauty of nature, exalted by the absolute refinement of jewellery, gives rise to stunning one-of-a-kind creations which pay tribute to the light and colours of the seasons, as well as the boundless emotions they inevitably stir in the human’s heart.

Evoking Haute Couture’s sophisticated techniques, our Haute Joaillerie collections draw you into an exclusive world. Delicate and precious, finely wrought and ablaze with light, the iconic High Jewellery collections by Chopard are exquisite embroideries mingling creativity with sensitivity.


Chopard Hanoi:
Hotel Sofitel Legend Metropole
15 Ngo Quyen, Hoan Kiem District
Opening hours: 9:30 – 20:00
Chopard Ho Chi Minh:
116 Nguyen Hue Street, District 1
Opening hours: 9:30 – 20:00