With a bold personality and natural sophistication, Lili Reinhart joins an iconic line of muses and embodies Lancel’s values in the most beautiful way.
Since 1876 Lancel has always captured the zeitgeist. The Parisian label walks the world’s avenues with unparalleled style, bearing the colours of an undeniably French attitude and chic. Concealed beneath the elegance a signature glistens, one of savoir-faire nurtured by an upstanding tradition of leather goods, as well as lightness, movement and refinement. Unique qualities which resonate with the young American. Passionate since an early age, Lili Reinhart had one goal in mind: to become an actress. Her work and unwavering determination lead her to a breakout role as Betty Cooper in the TV show Riverdale and onto star alongside Jennifer Lopez in the feature length drama, Hustlers.
Curious and enterprising, Lili took on a new challenge, venturing to the other side of the camera and created a production company, Small Victory Productions. Her first opus under her banner, Look Both Ways- which she starred in, debuted at N°1 worldwide on Netflix. She previously starred in and executive produced Chemical Hearts which was released by Amazon Studios Worldwide. And the resounding success of that film lead to a production deal for Lili and Small Victory Productions withAmazon Studios for future TV and movie projects.
Lili is brilliant and charming, and so much more than that. With body positivity at the heart of what she stands for, she has cultivated a conscious, sensitive, and dedicated community. While known for her glamour, at her heart, she is sincere, funny and shares the absolute necessity to accept oneself, body and soul, and to practice self-care.
Lili is also a prolific writer. She published a collection of poems Swimming lessons in 2020 which made it to the New York Times Best-Seller List.
Inspiring and inspired, cool and sophisticated, Lili Reinhart had everything it takes to conquer Lancel’s heart which, for a long time, had been wanting to expand its international presence. And what better choice than an outstanding American actress, also known worldwide? Following Lancel’s tradition of legendary advertising campaigns, which joyfully blend refinement and whimsy, Lili imbues each image with Lancel’s spirit. As seen in the Spring/Summer 2023 campaign where she can be found playing with CALIFORNIA DREAM’s revisited icons, a dreamy collection imagined by the creative director Barbara Fusillo. Designed as an immersion into a soft and spirited California, the luminous edition undulates between beaches and the desert, cool districts, elegant palm trees and mythical sunsets. Lili’s radiant presence and elegance divinely befits the collection’s delightful lightness offset with nods to the 60’s, where minimalism and Hollywood prestige rub shoulders without competing for the limelight.
Lili and Lancel, a truly undeniable duo, as you will discover in the Spring-Summer and the Autumn-Winter 2023 campaigns, both masterfully shot by photographer Peter Ash Lee.
