Founded in 1924 by German designer Hugo Ferdinand Boss, HUGO BOSS is one of the market leaders in the upper premium segment of the global apparel market. HUGO BOSS offers premium fashion and accessories for men and women.

The HUGO collection is designed for those who take their own approach to style. It presents sharp cuts and clean designs that stand out from the status quo. With tailoring at its core and a strong casual influence, HUGO questions the established notions of menswear to create clothing with a bold attitude, ranging from modern tailoring to striking dresses and casualwear.

Founded in: 1924
Founder: Hugo Ferdinand Boss
at Metzingen, Germany


Elegant, classic garments now have a more modern, stylish twist while still keeping the signature refined look.


HUGO is for the creatively stylish with its use of vibrantly bold prints and contemporary cuts.


HUGO Hanoi
L01-04, L1, Vincom Center
191 Ba Trieu St., Hai Ba Trung Dist., Hanoi
Opening hours: 9:00 – 22:00
Telephone: +84 24 2324 1010
E-mail: [email protected]
HUGO Ho Chi Minh city
Unit 208, Takashimaya
92-94 Nam Ky Khoi Nghia street, District 1
Opening hours: 9:30 – 21:30 (week days) / 22:00 (weekend & holidays)