HUGO is the fashion brand for young people who want to take their own approach to style. For young men, HUGO brings sharpness in cuts and coherence in design without any constraints. Every HUGO garment can be combined to form a personal statement of each young person.

Founded in 1924 by Hugo Ferdinand Boss in Metzingen, Germany, HUGO BOSS is one of the world’s leading fashion groups with two brands BOSS and HUGO. With elegant designs, cutting-edge garment technology and premium fabrics, the brands offer high-end fashion and accessories for both men and women. The group currently employs around 14,000 people and its revenue reached €2.7 billion in the fiscal year of 2017.

Founded in: 1924
Founder: Hugo Ferdinand Boss
at Metzingen, Germany

Sharp tailoring

The elegant office items are now mordernized with breakthrough touches while still maintain the elegant and refined look.


For fashion lovers who have bold personalities and love creativity with outstanding, eye-catching prints or unique artistic cuts.


HUGO Hanoi
L01-04, L1, Vincom Center
191 Ba Trieu St., Hai Ba Trung Dist., Hanoi
Opening hours: 9:00 – 21:30
Telephone: +84 24 2324 1010
E-mail: [email protected]

HUGO Lotte
F1-A09, L1, Lotte Department Store
54 Lieu Giai Str., Ba Dinh Dist., Hanoi
Opening hours: 9:30 – 22:00
Tel: +84 24 3761 2301
E-mail: [email protected]

HUGO Ho Chi Minh city
Unit 208, L2, Takashimaya
92-94 Nam Ky Khoi Nghia street, District 1
Opening hours: 9:30 – 21:30 (week days) / 22:00 (weekend & holidays)