HUGO

Separated from HUGO BOSS and became an independent product line since 1993, HUGO focuses on young people who want to define their personal style. HUGO’s collections feature the dramatic cuts, clean designs and cool accents that go beyond the usual standards, including tailored and streetwear with a radical look to style. With tailoring at its core and inspiration from streetwear, HUGO questions long-standing notions of men’s fashion, thereby designing clothes for those who are leading trends. When it comes to style, the HUGO man is free from any constraints and always pursues a single statement: to be his true self.

“HUGO Your Way” mantra

HUGO Menswear presents designs that break conventions. From denim and jersey to outerwear and beyond, HUGO dares to push the boundaries with styles for those who set the trends rather than follow them. The HUGO man’s style mantra? Be authentic, be true, and go all out.

#Brand Values #Engaged #Original #Sincere #Energetic #Fun

TAILORING TECHNIQUE AS AN EDGE

HUGO entered the music field, creating a touch point of fashion and fiery sound, creating a means of connection and “rebellion” for the HUGO community. From the collections that connect to music and sport, HUGO’s new campaign is conveyed vividly with undeniable appeal. The new era of HUGO fashion style has been born, going beyond the norm through the kinetic energy of music. It is not difficult to recognize the creative vision and strong appeal in this new HUGO campaign.

HUGO takes a bold step in the sports world by announcing a partnership with the Visa Cash App RB (VCARB) Formula 1™ team, starting from 2024. The partnership makes HUGO the Official Apparel Partner of the racing team, providing a fantastic opportunity for the brand to leverage the global appeal of F1 off the track and establish a true presence within this culture. The successful partnership was officially announced in Las Vegas, where the team unveiled their new car featuring the prominent “HUGO” logo and a fashion collection marked by HUGO. In addition to creating outfits for the team and backstage crew, HUGO has launched a limited-edition collection for passionate racing fans. Discover the collection now at HUGO Vietnam.

STORE LOCATION

HUGO HANOI:

01-04 – Vincom Center
191 Ba Trieu, Hai Ba Trung
Opening time: 10:00 – 21:30
Tel: +84 24 2324 1010
E-mail: [email protected]

HUGO Lotte:

F1-A09, Lotte Department Store
54 Lieu Giai, Ba Dinh
Opening time: 9:30 – 22:00
Tel: +84 24 3761 2301
E-mail: [email protected]

HUGO HO CHI MINH CITY:

Tang 2 – 208, Takashimaya
92-94 Nam Ky Khoi Nghia, District 1
Opening time: 9:30 – 21:30 (Daily) / 22:00 (Holiday)
Tel: +84 28 3821 0855 or +84 28 3821 0877
Email: [email protected]