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Hugo embraces the power in the digital world for fall/winter 2022

A platform for self-expression, HUGO continues to encourage and empower every individual to be who they are, create their own look, and stay true to themselves. The rebellious brand further embraces this daring attitude with its Fall/Winter 2022 campaign, spreading the message #HUGOYourWay.

Hugo embraces the power in the digital world for fall/winter 2022 1
Rapper Big Matthew (K.A.R.D band) reappears in HUGO’s Fall/Winter 2022 campaign.

Keeping up the energy from the branding refresh at the start of the year, HUGO is going one step further with this campaign. The brand’s now instantly recognizable mantra, #HUGOYourWay, is impressively featured on massive screens, creating a mesmerizing scene that sets the stage for creatives to express themselves.

Hugo embraces the power in the digital world for fall/winter 2022 3
Rapper Big Matthew wears new HUGO branded designs.

Korean-American rapper Big Matthew and Guyanese-American rapper SAINt JHN – both already introduced as HUGO brand ambassadors in January – make an electrifying return for Fall/Winter 2022. Joining them is American model and singer Selah Marley, forming an unstoppable trio of inspiring individuals who are not afraid to go their own way and break barriers.

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Model, singer Selah Marley

With HUGO’s impressive expansion to TikTok in conjunction with Instagram, the brand continues to explore new ways to connect with its youthful fans.

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Guyanese-American rapper SAINt JHN
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